Fujian Jinjiang footwear industry status quo and development SWOT analysis to see

[] The Jinjiang footwear is the leading industry began to develop from the early 1980s.After the Nike Free Run from small to large, from the family workshop to a modern enterprise development process after a difficult start, the basic form plant standardization, modernization of management, production, serialization, effect and scale of the pattern.Become the the National Footwear main base and the World Tourism sports shoes production base.March 19, 2001, Jinjiang, China Leather and Footwear Industry Research Institute and three other institutions jointly named as "Chinese shoes". Jinjiang city footwear production and operation of more than 3,000 enterprises, employing more than 150,000 people, the annual output of nearly 500 million pairs, the annual output value of over ten billion yuan.Footwear products form the pattern of a wide variety, complete specifications, there are hundreds of varieties and specifications of sports shoes, sneakers, sandals, rubber shoes, casual shoes, dress shoes, hiking shoes, roller skates and other sports shoes of the city's total yield 60%, accounting for the national tourism, sports shoes for 1/4 of the total output, the overall size of the footwear industry advantage already obvious.Nike Air Max, Jinjiang footwear in the development process, there have been some problems, we will use the SWOT analysis method analysis of the Footwear Industry. Jinjiang part of the well-known shoe SWOT Analysis, Strengths superior geographic location, Quanzhou, Fujian Province is located in southeastern North Order of the provincial capital Fuzhou, south of Xiamen Special Economic Zone, East Point, Taiwan and Taiwan, west of Zhangzhou, Longyan, Sanming, Fujian Province one of the three major cities. Nike NZ, Quanzhou has jurisdiction over four districts, three county-level city, five counties and an Economic and Technological Development Zone. Is within the dotted line range the Jinjiang Qiaoxiang as Inshore Jinjiang unique conditions with regard to the introduction of overseas Chinese capital and access to overseas markets information through foreign aid funds and build factories and accept foreign orders processing Jinjiang shoe primitive accumulation of capital in the short term easily.The Qiaoxiang advantage of Jinjiang City, modern business sense, management theory and international market information.