Michael Jordan sued China and Jordan Sports

Yesterday, the legendary basketball star Michael Jordan announced that Chinese apparel and footwear manufacturers to the Chinese court, "Jordan Sports (microblogging) Co., Ltd. (hereinafter referred to as the Jordan Sports) alleged violations of his name right. Jordan Sports, said the company has registered the "Jordan" the right to use the procedures of trademark registration, and was identified as the well-known trademarks. At present, the name of Jordan's two sons, Jordan sports registration, Cheap Nike Shoes attempt to apply for the "Michael Jordan" word mark was also dismissed the review.
Jordan: The purpose of litigation is not the money is to protect the right of personal nameYesterday morning, the U.S. basketball superstar Michael Jordan announced he has sued a Chinese court, accusing Jordan of sport in their names without their authorization through PR Newswire.
"As a public figure, in the past 35 years, basketball career, my name has been the public recognition, which includes not only a recognition for me personally, also includes a recognition of the Jordan brand, when you see the Jordan brand will direct association to me --- Michael • Michael Jordan. I have always thought that the name means everything to me, when someone violated my name to lead to misunderstandings, I should stand up and protect it ... the right to protect the names of the world each individuals are important. Unfortunately, a Chinese sportswear company, in the case without my consent, my Chinese name in Chinese business ...... front of the camera, Jordan said.
nike air Its trademark image as one is ready to jump basketball player, it is learned, Jordan sports in 2010 sales revenue of 2.91 billion yuan, and at the end of 2011 to seek listing. "The purpose of this litigation is not the economic aspirations, but aimed at the protection of the right of my name, this is a question of principle. I plan to litigation there is likely to get anyfinancial compensation for the development of China's basketball career." Jordan said.